As part of Burinka overall communication strategy “We change housing to home together”, we focused on the process of change in the social media channels. Change is key for us.
As part of social media communication, we prepared several themes, which we rotate regularly. We are not afraid to show the process of construction, including the dirt, demolition, real situations and existing reconstruction projects and buildings. We complement these themes with product and campaign messages, including the competitions. Static post, dynamic, animated posts are used, as well as 360° videos.