First 3D printed house

Prvok

1

Job assignment / Goal

Create awareness and engage people into conversation about the first 3D printed house in Czech Republic, a cooperation of Buřinka and Scoolpt. To help present Buřinka as a modern, progressive brand.

2

Strategy / Insight

We started a discussion not only about Protozoa - the first Czech 3D printed house, but also about 3D printing technology in building generally. On a specific, literally concrete, project we showed how could modern technologies be used in building constructions and presented Buřinka as a proud partner supporting the project.

3

Creative solution

In a stale segment of savings companies, we differentiated Buřinka and prepared a unique, progressive project and communication concept that introduced Buřinka as a modern partner of today’s builders. As a result, 40% of Czech population spontaneously recalled the project and it’s association to Buřinka.

First 3D printed house
First 3D printed house
First 3D printed house
First 3D printed house
First 3D printed house
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